There is currently a lot of talk about headless or decoupled CMS. And trust me, it is on my topic list. But until I address this, I would like to share my experience with Kentico Cloud Analytics tools. They should help you organize, track, segment, personalize and analyze contacts.
Kentico Cloud Analytics should be something like the marketing tools in Kentico EMS, but no that deep, more as an additional value to the Kentico cloud products.
One important note before you start with this product: it is in development, meaning that some essential features could be missing, so I encourage you to submit feedback.
You are probably asking yourself why you should try this if it is still in development and you’re not using Kentico Cloud. There are a few reasons: it is easy to install and get started with.
Setting up Kentico Cloud Analytics on your site
To install the tool, register on the Kentico Cloud page. A demo project is created. We will start by adding our project (domain). Keep in mind that it doesn’t need to be a site that uses Kentico EMS or Kentico Cloud – you can add it to any site. Click on the dropdown with domains (Sample Project) and click on My projects. Enter your project name and click +.
Once you’ve added your project, go to Development. On this screen, you can see the Tracking code. Click on the button Copy to clipboard and paste it in your site HEAD element. If this is too technical for you, ask for assistance. In short: add this tracking code as you would any other.
Data, data, data
Now try to visit your site and fill in the form, or leave it for few days to collect your visitor data. Every user is tracked, but when one of them fills in the form, we have a user identity. We can now analyze data based on user engagement.
When you log in to Kentico Cloud and open the Analytics screen, you should see a simple and nice report about your contacts.
You also have a list of popular pages and a map view.
Click on the contact icon to see all your contacts.
We can see contact journeys, visits, sessions, link, time, and duration. The second tab “Form data” will reveal the site form data that the user has filled in.
Now that we’ve collected all this data, we can do some segmentation. Click on the icon representing segments.
On the right corner, there is a + sign. Click on it to add a new segment rule.
We currently have three rules by which we can segment:
- Visited page
- Visited any page from section
- Form submitted from page
Based on any of these criteria, you can create a segment group like in my example with marketing automatization.
On the segments page, you can download the segmented data in CSV format with first name, last name, and email by clicking on any of the segments. This data can be imported to a CRM or a mailing list. Segment editing is not currently supported, but as I heard, it is work in progress.
Kentico Cloud marketing tools look very promising. I believe it will be a nice addition to Kentico Cloud, a major advantage being that you can use it on any site. The 1,000 first contacts are FREE. I encourage you to try it and to provide feedback with features that you would like to see.
One important feature I haven’t talked about here is personalization. This requires some development skills and it will be covered in future blog posts.
This article was originally published on the blog marketingmaster.ninja.